May 27, 2024
Hey there,
So, let's talk about email spam – it's been a thorn in our sides for ages, right? I mean, who hasn't groaned at the sight of an inbox flooded with unwanted messages? It's not just annoying; it's a major turn-off for consumers. I mean, if they're feeling bombarded by spam, they're definitely not going to be in the mood to buy whatever you're selling.
And don't even get me started on the struggle to unsubscribe from those pesky emails. It's like trying to break free from a clingy ex – no matter what you do, they just keep coming back!
But hey, there's some light at the end of the tunnel. With data privacy becoming a bigger deal and regulations like GDPR and CAN-SPAM keeping everyone on their toes, there's finally some hope for our inboxes.
Google and Yahoo are stepping up to the plate with some changes for the big email senders – you know, the ones blasting out 5,000+ emails a day. Starting in February 2024, they're cracking down on spam and tightening the reins on bulk email senders.
These changes are hitting three key areas, and they're all about making sure your inbox is a safer, less spammy place to be. So, here's to fewer unwanted emails and more peace of mind for all of us!
Alright, so listen up, fellow digital marketers! You probably already know a bit about these new standards, but hey, it never hurts to double-check, right? We gotta make sure we're ticking all the boxes to keep our emails out of the spam folder and in front of our audience.
In this blog, we're diving deep into what Google and Yahoo are cooking up with their new regulations. We'll break it all down and give you the lowdown on how to stay squeaky clean and compliant. Time to roll up our sleeves and tidy up those email lists – let's jump right in!
Unsubscribed and Opt-out Links
You know that feeling when you're desperately trying to unsubscribe from a newsletter but it's like navigating a maze? Yeah, not cool. But guess what? Google and Yahoo are putting their foot down on this nonsense.
Now, companies have to make it super easy for folks to bail out with just one click. None of that "jump through hoops" stuff anymore. Plus, once you hit that unsubscribe button, they've got two days max to honor your request. Talk about efficiency, right?
But here's the kicker – you can also give people the option to pick and choose. Say you're sending out different newsletters on various topics. Well, now folks can opt out of one without ditching the whole shebang. It's all about giving them the power to tailor their inbox to their liking.
Spam/ Threshold
Alright, let's talk about spam – the bane of every inbox's existence. Google's got some new rules in town, and they're all about keeping that spammy stuff at bay.
Basically, they're setting the bar real low for spam rates. We're talking below 0.10% low. If you start creeping anywhere near 0.30%, well, you're treading dangerous waters.
Google's not messing around here. They want to make sure your inbox stays as clean as a whistle. And hey, less spam means more room for the good stuff, right?
So, take a peek at your spam rates. If you're getting too close to that 0.30% mark, it's time to do some spring cleaning. Give your email strategy a once-over and maybe tidy up those mailing lists while you're at it. Let's keep those spam filters happy!
Email Authentication
Alright, so here's the deal with Gmail and Yahoo – they're stepping up their game when it comes to email authentication.
To make sure your emails don't get lost in the digital abyss, you've gotta authenticate them. Sounds fancy, but it's actually pretty straightforward. Your IT squad just needs to add some special records to your DNS provider.
First up, there's SPF. This little guy checks if the server sending your emails is legit. No shady business allowed here!
Next, we've got DKIM. Think of it as a digital fingerprint for your emails. It helps sniff out any sneaky attempts at forging sender domains. Sneaky, right?
Last but not least, there's DMARC. This one's like the big brother of SPF and DKIM. It gives the domain owner the power to set some rules to stop email spoofing dead in its tracks.
So, long story short, get your IT folks on board to set up these records, and you'll be golden. No more worrying about your emails getting lost in the great email abyss!
How to Clean Email List
Alright, let's talk about tidying up that email list of yours. It's like doing some spring cleaning, but for your inbox!
First things first, we gotta get rid of the dead weight. That means saying buh-bye to anyone who's unsubscribed, inactive, or just plain old not legit.
So, what's on the chopping block? Incorrect email addresses, bounced emails, and those sneaky spam addresses. Oh, and don't forget about those catch-all addresses – you'll wanna use a special tool to suss those out.
But hey, don't toss everyone out just yet! If someone's gone MIA from your emails, it might be worth giving them a little nudge. A friendly "hey, are you still with us?" email could be just the ticket to rekindle that spark.
And hey, speaking of emails, check out this gem from Cuisinart. They're keeping it simple with a quick "yes" or "no" to stay on the list. Sometimes, less is more, right?
