Digital Accessibility for Marketers: Email, Social Content & SEO

Digital Accessibility for Marketers: Email, Social Content & SEO

Jul 22, 2024

 Digital Accessibility for Marketers: Email, Social Content & SEO, SEO marketing services in dubai,uae,

Hey there, marketers! Ready to level up your game?

We know your job goes beyond just keeping a website running smoothly. You're out there using all sorts of strategies to drive traffic to your site. And let’s face it, having a killer website doesn’t mean much if no one visits it.

In this three-part series, we’re diving into the basics of digital accessibility to help you reach a broader audience. Our previous post covered Digital Accessibility for User Experience & Websites. Now, let’s talk about how to make your email, social content, and SEO efforts more inclusive.

Accessible Email: The Unsung Hero

Email marketing is a powerhouse. Whether it's transactional emails (like order confirmations) or promotional blasts, every digitally-savvy company uses email. But are your emails accessible?

HTML vs. Plain-Text Emails

If you’re sticking to plain text emails, you’re already on the right track. Plain text is generally more accessible, though descriptive link text is still crucial.

Most marketers, however, love the flair of HTML emails. And why not? They let you showcase your brand with style, images, and GIFs. But here’s the catch: without proper accessibility measures, some of your audience might miss the message entirely.

HTML emails are like mini-webpages with header tags, image tags, and styling. To make them accessible, follow web accessibility guidelines.

Tackling Table-Based Layouts

Many HTML emails use table tags for structure, which can be a nightmare for screen readers. They read the content cell by cell, making the experience choppy. You can fix this by adding a small code snippet: role="presentation". This tells screen readers to ignore the table structure, presenting a smoother reading experience.

Don’t Skimp on Tags and Alt Text

Properly use header tags to organize your content (H1 for titles, H2 for sub-headers). Also, include alt text for images. This is crucial for screen readers. Even if images don’t load, alt text ensures users know what they’re missing.

Mobile Accessibility Best Practices

With more people checking emails on their phones, design with mobile in mind. Use a font size of at least 14px, maintain good color contrast, avoid center-aligned text, and keep link text short and informative.

Inclusive Multimedia: More Than Just a Trend

Videos and podcasts are fantastic for boosting brand awareness and engagement. Here’s how to make them accessible:

Accessible Videos

Add captions for deaf or hard-of-hearing viewers. While YouTube auto-generates captions, they’re not perfect. Investing in a captioning service or manually correcting them can make a big difference. Audio descriptions are essential for visually impaired users, narrating what’s happening on screen when there’s no dialogue.

Transcripts for Audio Content

Provide transcripts for videos and podcasts. They’re helpful for screen reader users and those with hearing difficulties. Plus, they can boost your SEO.

PDFs: A Double Win for Accessibility and SEO

Accessible PDFs are great for inclusivity and SEO. Screen readers can read them, and so can web crawlers, helping your content get indexed by search engines.

Creating Accessible PDFs

Microsoft Word and PowerPoint have built-in options to convert files into accessible PDFs. Always add alt text to images before converting. For design files, Adobe Acrobat Pro offers accessibility features, though it can be tricky—sometimes it’s best to leave it to professionals.

Testing PDF Accessibility

Use tools like JAWS Inspect or actual screen readers to test PDF accessibility. Even if your software’s native checker says it’s good to go, real-world testing is essential.

SEO and Accessibility: A Perfect Match

Good SEO practices often align with accessibility guidelines. Proper heading structures, descriptive link text, and accessible multimedia all contribute to better SEO and a more inclusive website.

Testing Your Marketing Materials

Testing is crucial. It ensures your efforts to make content accessible are effective. Documenting your tests can also protect your company if legal issues arise and help identify recurring accessibility problems.

Ready to bring your creative visions to life? Let's collaborate! Get in touch today to discuss your project and explore how we can turn your ideas into reality. Contact us now to get started!

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Copyright by MAKREATE IT Services Co LLC 2024

Ready to 10X Your Investment?

Not sure how we can help? Let's talk and we'll understand your situation and identify an opportunity to help you grow!

Get in touch, and let's create the future together!

Schedule a free 30 min needs analysis and problem identification call worth 1000$

Or help us get in touch with you!

Copyright by MAKREATE IT Services Co LLC 2024